1. INTRODUCTION
- New Product Development Process Overview
- Product Planning and the Fuzzy Front End
- Requirements Definition and the Concept Development Process
2. CAPTURING THE VOICE OF THE CUSTOMER
- Defining the Customer and the Market – How Broad or Narrow?
- Methods for Capturing the Voice of the Customer
- Planning Data Gathering and Methods
- 5 Steps for Effective Customer Interviews
- 5 Steps for Effective Focus Groups
- Gemba – Observing the Use of the Product in Its Environment
- Getting to the Root Need – Asking Why
- Methods for Determining Customer Priorities: Analytical Hierarchy Process and Conjoint Analysis
- Gathering and Synthesizing Customer Needs and Requirements
- Organizing Requirements – the Affinity Diagram
3. DEVELOPING THE PRODUCT SPECIFICATION
- Finalizing a List of Critical Customer Needs or Requirements
- Performing Competitive Analysis
- Developing the Product Strategy
- Exercise 1: Organizing Customer Requirements, Evaluating the Competition and Developing a Product Strategy (Team Development of a New Pocket Calculator Product )
- Determining Measurable Technical Characteristics and Metrics for Satisfying Customer Needs
- Exercise 2: Developing Technical Characteristics for the New Product
- Establishing Initial Target Values and Benchmarking the Product
- Exercise 3: Performing a Technical Evaluation (Product Benchmarking with Competitive Calculators)
- Analyzing Specification Trade-offs and Setting Specification Values
- Exercise 4: Considering Trade-Offs and Establishing Specification Values
- Finalizing and Reviewing the Product Specification
4. CONCEPT DEVELOPMENT
- The Concept Development Process
- Developing Concept Alternatives
- Methods for Enhancing Creativity and Innovation
- Product Benchmarking and Obtaining and External Perspective
- Exercise 5: Creativity Exercise
- Determining Criteria for Screening and Evaluating Concept Alternatives
- The Concept Selection Matrix
- Building Upon and Refining the Concept
- Exercise 6: Develop & Select a Product Concept – Concept Selection Matrix
- Next Steps – Transitioning to Design
6. APPLICATION AND SUMMARY
- Managing the Concept Development Process and Avoiding Common Pitfalls
- Planning and Organizing a Project
- Team Membership and Operation
- Other Related Methods and Techniques
- Management Support, Training and Preparation
- Bridging the Workshop Back to Workplace