Time-to-Performance Group

Product Launch:
Achieving Time-to-Performance

The Time-to-Performance Group provides services and systems that help organizations to get the people who need to sell, service and support new products quickly up-to-speed in order to drive sales and increase customer satisfaction while lowering effort and cost.

A critical aspect of achieving success on new products is supporting the performance of the people who sell, service and support your products. Many organizations trip at product launch and find lower initial sales, poor product use, and higher support costs.

The Time-to-Performance Group is about getting the right information at the right level into the hands of the people who need it, when they need it and in a way that they use it. Customers find this is a solution for:

Cost-effectively training and informing a geographically distributed work force.
Effectively handling continuously evolving positioning and specifications.
Extending information delivery beyond the enterprise to multiple partners.
Cost-efficiently launching into different locales with different languages

So how do you create new product information and learning that actually helps people to sell, service and support your products effectively? The Time-to- Performance approach:

Start with performance needs of the critical players in product success
Determine appropriate blended delivery options that might include meetings, distance learning, e-learning, email campaigns, reference systems and online and offline print materials.
Use both existing processes and systems and TtP's proprietary models and tools to create a system that achieves time-to-performance in a cost and time efficient manner.

Often, the end result of this work is a TtP system that allows a variety of content contributors to provide appropriate information then the system captures, structures, transforms and delivers it in effective forms out to the people who can make the difference in new product success.

A TtP Solution can dramatically improve early product sales and lower support costs.

Time-to-Performance: Success Stories…

HP Channel Partners

HP needed a way to get new product information quickly into the hands of their channel partners. We designed a strategy around building small training capsules that gave overview of products and provided links into the appropriate details pushed to partners through email marketing tools.

HP simultaneously improved the speed of new product introduction into the channel and reduced support costs. They now have more than 400 hours of training that is delivered to 1.6 million users in 70,000 organizations around the world.

Xerox High Speed Printers

The high-speed printer division of Xerox needed an easy and effective way to create and distribute product documentation and training to a variety of user and support roles. We worked with Xerox to define collaborative authoring of content to be delivered as online reference, online training and print documentation.

Xerox now creates and delivers documentation and training on its high speed printers in thirteen languages using this system. Xerox significantly lowered both support costs and development costs while imporoving customer satisfaction.

Time-to-Performance Group, About Us…

The TtP Group is a consortium of firms brought together to effectively serve our clients' time-to-performance needs. This business model allows us to bring together the right expertise at the right time based on the needs of individual client organizations. Our partner firms, associates and professional colleagues encompasses the full range of systems, performance, information, content modeling, learning and technology, expertise and experience. This hybrid of talent allows us to offer a solution that simply cannot be obtained by any other means.

Anthony Karrer, Ph. D.
TechEmpower, Inc.
Phone: 310-524-1700 x.226
Fax: 310-524-1701
Email: akarrer@techempower.com