Quality function deployment (QFD) modular training

QFD MODULAR TRAINING

DRM Associates

DRM Associates
QFD Experience
QFD Workshop
Reqmts Def. & Product Plng Consulting
PD Toolkit (QFD Software)
Product Definition
Quality Function Deployment Paper
Product Development Forum
NPD Body of Knowledge

This modular, on-the-job training not only provides a team with training in the QFD process, but also helps the team in planning its activities as it goes through the actual development project, facilitates the QFD process for a live project, and provides review and feedback on the team's planning efforts with this project. The training is organized into four 4-hour modules spaced over the course of the initial project phases to train a team in QFD as part of an actual project as they undertake product planning, requirements definition, concept development, concept selection and engineering specification. This training includes a single-user copy of our Product Development Toolkit which includes QFD software. The workshop, led by our consultants, covers the following topics in the four modules:

Session 1 - Initial Planning for Determining Customer Needs (4 hours)
  1. Introduction and Objectives
  2. Quality Function Deployment Overview
  3. The Product Planning Matrix
  4. Types of Customer Needs - Kano Diagram
  5. Collaborative Approach to Understanding Customer Needs
  6. Determine Fundamental Needs - What's vs. How's
  7. Methods for Gathering Customer Needs - Interviews, Focus Groups & Customer Surveys
  8. Prepare for Data Collection - Interview Guides, Scripts, Survey Forms
  9. Define the Market and the Customers - Who to Include & Exclude
  10. Role of Lead Customers
  11. Organize Summarize & Distill Customer Needs - How Much Detail?
  12. Tools to Organize & Understand Needs - Affinity Diagram and Data Dictionary
  13. Prioritize Customer Needs
  14. Determine Other Management, Program or Product Needs and Constraints
  15. Define the Competition and Gather Customer Competitive Feedback
  16. Plan Customer Needs Data Collection
Session 2 -Competitive Analysis and Requirements Definition (4 hours)
  1. Review Customer Needs & Priorities
  2. Perform Competitive Evaluation - Product Benchmarking vs. Customer Evaluation
  3. Develop a Product Strategy - Where to Focus Development Resources
  4. Position the Product - Positioning Maps
  5. Derive Product Requirements or Technical Characteristics to Respond to Customer Needs
  6. Criteria for Good Product Requirements or Technical Characteristics
  7. Establish Goals for Requirements or Technical Characteristics
  8. Associate Requirements to Customer Needs
  9. Benchmark to Identify Strengths & Weaknesses and as a Basis for Specifications
  10. Plan Next Steps
Session 3 - Requirements Definition and Specification Development (4 hours)
  1. Review Product Requirements & Relationships- Do They Meet the Criteria?
  2. Determine Interactions Among Requirements or Technical Characteristics
  3. Determine Importance of Product Requirements
  4. Develop Preliminary Specifications or Target Values - Limits or Marginal Values vs. Optimum Values
  5. Consider Technology Maturity, Capabilities & Other Factors as a Basis to Identify Risks & Technical Difficulty
  6. Identify Critical Trade-Off's
  7. Finalize Product Specification or Target Values and Complete Product Planning Matrix
  8. Develop Product Concept/Architecture Alternatives
  9. Plan Next Steps
Session 4 -Select Concept, Deploy, Plan Process & Plan Quality (4 hours)
  1. Review Product Concept/Architecture Alternatives
  2. Evaluate Concept/Architecture Alternatives - Concept Selection Matrix
  3. Synthesize Improvements from Concept/Architecture Alternatives
  4. Deploy Higher-Level Requirements to Subsystem Deployment Matrices
  5. Determine Critical Subsystem or Part Characteristics
  6. Complete Analysis with Deployment Matrices and Finalize Target Values
  7. Develop a Comprehensive Product Requirements Document
  8. Plan Process and Quality Requirements
  9. Plan Next Steps