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This modular, on-the-job training not
only provides a team with training in the QFD process, but also helps the
team in planning its activities as it goes through the actual development
project, facilitates the QFD process for a live project, and provides
review and feedback on the team's planning efforts with this project. The
training is organized into four 4-hour modules spaced over the course of
the initial project phases to train a team in QFD as part of an actual
project as they undertake product planning, requirements definition,
concept development, concept selection and engineering specification. This
training includes a single-user copy of our Product
Development Toolkit which includes QFD software. The
workshop, led by our consultants, covers the following topics in the
four modules:
Session 1 - Initial Planning for Determining Customer Needs (4 hours)
- Introduction and Objectives
- Quality Function Deployment Overview
- The Product Planning Matrix
- Types of Customer Needs - Kano Diagram
- Collaborative Approach to Understanding Customer Needs
- Determine Fundamental Needs - What's vs. How's
- Methods for Gathering Customer Needs - Interviews, Focus Groups & Customer Surveys
- Prepare for Data Collection - Interview Guides, Scripts, Survey Forms
- Define the Market and the Customers - Who to Include & Exclude
- Role of Lead Customers
- Organize Summarize & Distill Customer Needs - How Much Detail?
- Tools to Organize & Understand Needs - Affinity Diagram and Data Dictionary
- Prioritize Customer Needs
- Determine Other Management, Program or Product Needs and Constraints
- Define the Competition and Gather Customer Competitive Feedback
- Plan Customer Needs Data Collection
Session 2 -Competitive Analysis and Requirements Definition (4 hours)
- Review Customer Needs & Priorities
- Perform Competitive Evaluation - Product Benchmarking vs. Customer Evaluation
- Develop a Product Strategy - Where to Focus Development Resources
- Position the Product - Positioning Maps
- Derive Product Requirements or Technical Characteristics to Respond to Customer Needs
- Criteria for Good Product Requirements or Technical Characteristics
- Establish Goals for Requirements or Technical Characteristics
- Associate Requirements to Customer Needs
- Benchmark to Identify Strengths & Weaknesses and as a Basis for Specifications
- Plan Next Steps
Session 3 - Requirements Definition and Specification Development (4 hours)
- Review Product Requirements & Relationships- Do They Meet the Criteria?
- Determine Interactions Among Requirements or Technical Characteristics
- Determine Importance of Product Requirements
- Develop Preliminary Specifications or Target Values - Limits or Marginal
Values vs. Optimum Values
- Consider Technology Maturity, Capabilities & Other Factors as a Basis
to Identify Risks & Technical Difficulty
- Identify Critical Trade-Off's
- Finalize Product Specification or Target Values and Complete Product Planning Matrix
- Develop Product Concept/Architecture Alternatives
- Plan Next Steps
Session 4 -Select Concept, Deploy, Plan Process & Plan Quality (4 hours)
- Review Product Concept/Architecture Alternatives
- Evaluate Concept/Architecture Alternatives - Concept Selection Matrix
- Synthesize Improvements from Concept/Architecture Alternatives
- Deploy Higher-Level Requirements to Subsystem Deployment Matrices
- Determine Critical Subsystem or Part Characteristics
- Complete Analysis with Deployment Matrices and Finalize Target Values
- Develop a Comprehensive Product Requirements Document
- Plan Process and Quality Requirements
- Plan Next Steps
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