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Methodology to characterize & improve the new product
development process defining process flows, outputs & responsibilities |
GUIDELINES FOR REENGINEERING
NPD BUSINESS PROCESSES AND PROCEDURES
Kenneth Crow
DRM Associates
© 2001 DRM Associates
All rights reserved. May be printed for reading, reference
& distribution with attribution. Other use prohibited.
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The reengineered process and supporting procedures:
- Must support the mission and principles of the organization and be
oriented to the customer.
- Must not be oriented toward short-term objectives and actions at the
expense of the long term.
- Must be oriented towards enterprise-wide objectives rather than more
limited departmental or program objectives.
- Must establish consistency with other business processes, policies
and procedures.
- Should be established to promote desirable behaviors rather than be
a reaction to relatively infrequent problems or situations.
- Must be straight-forward, simple, unambiguous and easy to administer.
- Should encourage improvement and innovation rather than defensive behaviors.
- Should be based on assumption of responsible behavior and trustworthy
employees rather than extensive controls that diminish employee pride and
self-esteem.
- Should diminish barriers between people, groups of people, and departments
and should promote teamwork.
- Should reflect performance measures and accountability that are within
employees', department's, or company's control.
- Should foster action and decision-making at the lowest competent level.
- Should address consideration of total cost of actions, not just limited
costs reported by the accounting systems.
- Should reflect the minimum of communication and coordination required
for actions and decisions, but not limit communication and coordination
to narrow procedural boundaries.
- Should not cause extra work or costs for a problem that rarely occurs.
- Should avoid redundant efforts across the organization.
- Must be consistent with regulatory and contractual requirements.
- Should minimize non-value-added activities.
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