MANAGING  PRODUCT  DEVELOPMENT  WORKSHOP

DRM Associates

© 2003 DRM Associates

1. MANAGING PRODUCT DEVELOPMENT

• A Framework for Managing Product Development
• The Four PM's: Project Management, Process Management, Pipeline Management & Portfolio Management

2. PROJECT MANAGEMENT

• Project Environments and Planning
• Developing the Project Plan
• Problems with Traditional Project Management
• Critical Chain Method - What's the Difference?
• Critical Chain Method Exercise
• Risk Management - A Common Missing Element
• Risk Management Exercise
• Managing the Project and Reacting to Problems
• Tools to Support Project Management

3. PROCESS MANAGEMENT

• Process Maturity - The Capability Maturity Model for Product Development
• Key Elements in Process Management:
  • Defining the Process
  • Discipline in Using the Process
  • Managing the Process
  • Improving the Process
• The Gate Review Process
  • Stages/Phases and Gates
  • Gatekeepers
  • Gate Review Groundrules
  • Gate Review Exercise
  • Gate Criteria
• Investigation Phase
  • Objectives and Activities
  • Ideation
  • Project/Product Brief
  • Process Flow
• Feasibility Phase
  • Objectives and Activities
  • Voice of the Customer
  • Target Costing
  • Product Planning and QFD
  • QFD Exercises
  • Project & Product Strategy
  • Requirements and Specifications
  • Concept Development and Selection
  • Developing the Business Case
  • Process Flow
• Development Phase
  • Objectives and Activities
  • Design Optimization - Cost, Manufacturability, Serviceability, Reliability
  • Target Cost Tracking
  • Verification: Conducting Effective Design Reviews
  • Tracking and Managing Action Items
  • Process Flow
• Pilot & Launch Phases
  • Objectives and Activities
• Manufacturing/Deployment Phase
  • Objectives and Activities
  • Lessons Learned and Project Close-Out
• Performance Measurement
• Process Improvement

4. PIPELINE MANAGEMENT

• Elements of Pipeline Management
• Resource Overload - Recognizing and Addressing the Issue
• Defining Capacity
• Determining Project Resource Requirements
• Planning Overall Resource Requirements
• Actions to Address Resource Overload
• Resource Strategies
• Addressing Bottlenecks
• Project Staffing and Implications on Project Performance
• Insuring a Smooth Flow Through the Product Pipeline

5. PORTFOLIO MANAGEMENT

• Portfolio Management Challenges
• Portfolio Management Elements
• Portfolio Management Goals
• Goal 1: Methods to Maximize Portfolio Value
  • Net Present Value Method
  • Development Productivity Index Method
  • Scoring Model Method
  • Ranking Projects and Determining the Cutoff
  • Exercise to Develop Criteria for Scoring
• Goal 2: Methods to Achieve Balance Across Projects
  • Bubble Diagrams
  • Pie Charts
  • Exercise to Analyze Bubble Diagram for Appropriate Balance
• Goal 3: Methods to Link Portfolio to Strategy
  • Strategic Buckets Method
  • Product Roadmap Method
• An Overall Approach to Portfolio Management
• Linking the Portfolio Management and the Gate Review Process
• Addressing R&D and Technology Development Projects with Portfolio Management
• Steps to Manage the Product Portfolio

6. AN INTEGRATED APPROACH TO MANAGEMENT

• Elements of an Overall Product Development Management System
• Management Responsibilities and the Product Committee
• A Three-Step Process to Launching a Development Project
• Structuring the Product Committee Process and Calendar
• The Four Categories of Performance Measurement: Project, Process, Product & Enterprise
• System Tools to Support Project/Process/Pipeline/Portfolio Management
• Summary of Best Practices
• Structuring an Action Plan for Improvement
• Workshop Wrap-Up and Final Questions