Lean Design Workshop training provides the skills and tools to design a new product to a cost target

LEAN  DESIGN  WORKSHOP

DRM Associates

© 2009 DRM Associates

DRM Associates
New Product Development Training
Lean Product Development Workshop
Training Experience
Lean Product Development Capabilities
Target Costing/ Design-to-Cost Paper
Product Development Forum
NPD Body of Knowledge

1. INTRODUCTION

  • The Five Lean Thinking Principles
    1. Define Value to the Customer
    2. Identify the Value Stream and Eliminate Waste
    3. Make the Value-Creating Steps Flow
    4. Empower the Team
    5. Learn and Improve
  • Lean Design - Maximize Customer Value with a Minimum of Resources
  • The 13 Practices of Lean Design

2. DETERMINE WHAT CUSTOMERS VALUE

  • Voice of the Customer
  • Developing Customer Focus as a Basis for Maximizing Customer Value
  • Starting Point: Understanding the Voice of the Customer
  • The Kano Model
  • Methods for Voice of the Customer Investigation
  • Digging Deeper than Stated Customer Needs with Observation
  • Determining the Value of Customer Needs with Conjoint Analysis
  • Organizing and Distilling Customer Needs with Affinity Diagramming and Customer FAST Diagrams

3. MAXIMIZING CUSTOMER VALUE IN PLANNING PRODUCT REQUIREMENTS

  • Requirements are the Ultimate Cost Driver
  • Start with the Customer Value Proposition
  • Conjoint Analysis - Determine What is of Value to the Customer
  • Planning Products with Quality Function Deployment (QFD) to Assure a Correct Focus on Customer Needs
  • Competitive Analysis: Developing the Product Strategy and the Customer Value Proposition
  • Translating Customer Needs into Technical Characteristics or Product Requirements
  • Maximize the Value Proposition - Avoid Unnecessary/Low Priority Functions, Features and Capabilities
  • Making Tradeoffs to Maximize Customer Value
  • Using Quality Function Deployment to Balance Requirements, Specification Values and Cost
  • Using Quality Function Deployment to Understand Cost Drivers
  • Customer Function Diagram to Abstract Requirements and Assess Completeness

4. ESTABLISHING A TARGET COST

  • Establishing a Market-Driven Target Price or Price-to-Win
  • Determining Supply Chain Margins, Distribution Costs, Warranty Costs, Corporate Allocations & Profit
  • Determining a Target Cost From the Target Price
  • Target Cost Worksheet & Example
  • Allocating & Tracking Target Costs
  • Using Product Cost Models and Cost Tables to Track Target Costs/Design to Cost Achievement
  • Basic Product Cost Models - BOM Cost Roll-ups and Spreadsheets
  • Creating and Refining a Predictive Cost Model
  • Commercial Cost Model Tools
  • Validating Cost Projections
  • Cost Tracking and Performance Monitoring
  • Life Cycle Cost Costs & Cost Models

5. EMPOWERED CROSS-FUNCTIONAL TEAMS: KEY FOR LEAN DESIGN

  • Why Cross Functional Teams?
  • Relationship to Functional Management vs. Program Management
  • Steps to Create Effective Cross-Functional Teams
  • Importance of Collocation or Virtual Collocation
  • Exercise: Cross-Functional Team
  • Empowering Teams for Lean Product Design
  • What Does Empowerment Mean?
  • Pushing Down Decision-Making to Lowest Effective Level
  • Going Beyond Assignment to Adequate Involvement
  • Impact of Experience and Skill Level on Team Effectiveness

6. LEAN DESIGN ACTIONS DURING CONCEPT DEVELOPMENT

  • Use of Function Analysis to Explore Concept Requirements and Reduce Costs
  • Value Engineering & the Function Analysis/Value Analysis Methodology
    • Function Analysis Exercise I
    • Function Cost Matrix & Value Analysis Matrix
    • Function Analysis System Technique (FAST)
    • Function Analysis Exercise II
  • Importance of Exploring Concept Alternatives
  • Brainstorming and Other Creativity Techniques
  • TRIZ and Theory of Inventive Problem Solving
  • Concept Evaluation and Concept Selection Matrix
  • Architecture Rules to Maximize Customer Value and Minimize Cost
    • Selecting Parameter Values to Maximize System Performance and Minimize Cost
    • Simplification and the Impact of Architecture
    • Simulate and Optimize the Concept Design

7. LEAN DESIGN ACTIONS DURING ASSEMBLY DESIGN

  • The Power of Considering Assembly Design Alternatives
  • Design for Assembly (DFA)
    • DFA Principles & Guidelines
    • The Key DFA Principle - Simplification
    • DFA Exercise I
    • Avoiding Non-Recurring Costs with Standardization
    • Mistake-Proofing Assembly
    • Assembly Process and DFA Principles
      • Handling and Orientation
      • Location and Insertion
      • Joining and Fastening
      • Adjustment & Finishing
    • DFA Exercise II
    • Design for Assembly with Electronics
  • Design for Test - Developing an Economic Test Strategy

8. LEAN DESIGN ACTIONS DURING PART DESIGN/SELECTION

  • Evaluating Material and Process Alternatives
  • Trade-offs of Nonrecurring and Recurring Costs with Tooling and Near Net Shape Parts
  • Design for Manufacturability (DFM)
  • Defining and Applying DFM Principles & Guidelines
  • Reducing Costs with Early Supplier Involvement & Effective Supplier Partnership
  • Purchasing Actions to Reduce Cost
  • Minimizing Supply Chain and Logistics Costs
  • Designing in Quality and Robustness to Minimize Waste

9. LEAN DESIGN ACTIONS DURING PROCESS DESIGN

  • Principles of Process Design for Low Cost
  • Cost Reduction through Automation and Integration
  • Re-engineering the Development and Production Processes
  • Eliminating Non-Value-Added Activities
  • Minimizing Cost Through Maximizing Process Capability
  • Optimizing Tolerances for Low Cost

10. LEAN DESIGN PROCESS

  • Process Steps to Achieve Lean Design
  • Organizational Roles and Responsibilities for Lean Design
  • Capturing Input and Feedback to Optimize Design
  • Design Reviews and Other Verification Steps
  • Essential Metrics to Track Target Cost Achievement

11. ACHIEVING LEAN DESIGN

  • Challenging Your Assumptions
  • Achieving Lean Design - Summary by Development Phase
  • The 10 Steps to Lean Design
  • Developing an Action Plan to Close the Gap
  • Sources of Further Information
  • Questions and Answers

12. LEAN DESIGN EXERCISE (OPTIONAL)

  • Optional Exercises Analyzing Company Item(s) on Last Day