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1. INTRODUCTION
- New Product Development Process Overview
- Product Planning and the Fuzzy Front End
- Requirements Definition and the Concept
Development Process
2. CAPTURING THE VOICE OF THE CUSTOMER
- Defining the Customer and the Market - How Broad or Narrow?
- Methods for Capturing the Voice of the Customer
- Planning Data Gathering and Methods
- 5 Steps for Effective Customer Interviews
- 5 Steps for Effective Focus Groups
- Gemba - Observing the Use of the Product in Its Environment
- Getting to the Root Need - Asking Why
- Methods for Determining Customer Priorities: Analytical Hierarchy Process
and Conjoint Analysis
- Gathering and Synthesizing Customer Needs and Requirements
- Organizing Requirements - the Affinity Diagram
3. DEVELOPING THE PRODUCT SPECIFICATION
- Finalizing a List of Critical Customer Needs or Requirements
- Performing Competitive Analysis
- Developing the Product Strategy
- Exercise 1: Organizing Customer Requirements, Evaluating the Competition
and Developing a Product Strategy (Team Development of a New Pocket Calculator
Product )
- Determining Measurable Technical Characteristics and Metrics for Satisfying
Customer Needs
- Exercise 2: Developing Technical Characteristics for the New Product
- Establishing Initial Target Values and Benchmarking the Product
- Exercise 3: Performing a Technical Evaluation (Product Benchmarking
with Competitive Calculators)
- Analyzing Specification Trade-offs and Setting Specification Values
- Exercise 4: Considering Trade-Offs and Establishing Specification
Values
- Finalizing and Reviewing the Product
Specification
4. CONCEPT DEVELOPMENT
- The Concept Development Process
- Developing Concept Alternatives
- Methods for Enhancing Creativity and Innovation
- Product Benchmarking and Obtaining and External Perspective
- Exercise 5: Creativity Exercise
- Determining Criteria for Screening and Evaluating Concept Alternatives
- The Concept Selection Matrix
- Building Upon and Refining the Concept
- Exercise 6: Develop & Select a Product Concept - Concept Selection
Matrix
- Next Steps - Transitioning to Design
6. APPLICATION AND SUMMARY
- Managing the Concept Development Process and Avoiding Common Pitfalls
- Planning and Organizing a Project
- Team Membership and Operation
- Other Related Methods and Techniques
- Management Support, Training and Preparation
- Bridging the Workshop Back to Workplace
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